Investment in human capital of Optimum Tour Ltd. - guarantee for maximum results in the tourist industry

Through the HRD OP 2014-2020 and the support of the ESF, the present project aims at achieving sustainable employment, increasing the adaptability and competitiveness of the employees of Optimum Tour Ltd. by actively developing and improving their professional and key Skills. The project will contribute to providing a flexible and skilled workforce capable of responding to the challenges of both the dynamically developing market in Bulgaria and the priorities of Europe 2020 and priority area 9 of the European Strategy for the Development of the Danube Region. By promoting the results achieved, the project proposal will encourage investment in human capital and promote the practice of lifelong learning. Human capital is the most important for the development and competitiveness of each company, especially when it is in the service sector. The ambition of implementing the best practices and the highest standards of customer service, which implies continuous development, training and improvement, is part of the company's plans. Optimum Tour Ltd. performs its activity in the sector of tourism services, which is dynamically developing and in which the employees need additional and / or follow-up trainings. The management of the company will initiate the following activities for the realization of this project: - Improvement of the professional qualification of 175 persons through training for part of a profession for a third qualification degree; - Acquisition of key competencies of 175 employees of the applicant company; - Raising awareness and attracting the attention of the employers in the country to the positive effect of investments in the capacity of the employees; - Organization and successful management of project activities. The successful implementation of the planned activities relies on the financial support of the ESF, through the "Employee Training" procedure under OP "Human Resources Development".

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