SUPPORT FOR SUSTAINABLE BUSINESS OF BULGARIAN CHILDREN INTERACTIVE TV REALLY AND MAGICALLY BY PROVIDING ACCESS TO HIGHLY SPECIALIZED SERVICES OF SERVICES

The project proposal presents the start-up company Real and Magic Ltd. as a developing company in the field of audio-visual production and distribution of interactive television service for children from 0 to 6 years. The purpose of the project proposal is to create a set of documents through the access to business marketing services for new products that will contribute to the successful launch and initial strengthening of the media and marketing activities. The experts involved will share experience and knowledge in order to set the main goals of this marketing strategy: * selection, development and implementation of the marketing strategy; * proper positioning and enforcement of the children's TV market. channels in Bulgaria and abroad; * consumer Attitude Survey; * defining attractive and adequate content, important because of the specifics of the audience the television is aimed at. * developing and implementing a marketing plan; * strategies and tactics for successful communication with consumers when launching a TV; * distribution of funds from the marketing budget by types of activities; Activities include: analysis of current audio-visual content, surveys and interviews with the target groups, and drawing up guidelines for the decoration. Successful communication strategies and tactics will give you an idea of ​​how to properly capture the initial interest of potential users. Activities include: building a brand image, communication techniques and techniques, building an advertising strategy for launch, and more. The next steps to help strengthen the business is the vision for the development of the service. Short-term and long-term setting of adequate goals, setting out possible future development scenarios, etc. The measures envisaged for each of the activities are aimed at facilitating the flow of bilateral information in order to maximize the impact of the consultations.

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