Support for sustainable business of Innova Top Green Ltd.

Innova Top Green Ltd. is a start-up offering complex solutions for green roofs. We produce innovative products for Bulgaria - pre-cultivated vegetation (sedum) mats and substrate for green roofs and offer innovative services - complete construction of green roof systems. Overall project objective: To enhance the competitiveness and achieve sustainable business development of Inova Top Green Ltd. Specific objectives: 1. To enhance recognition, generate and increase sales through effective online presence and digital marketing 2. To expand networks of potential customers, distributors, suppliers and get acquainted with innovations and trends in the development of green roof concepts by attending specialized exhibitions 3. To create prerequisites for opening jobs 4. To promote the environmental, economic and social benefits of green roofs - on the Bulgarian and foreign markets Activities: 1) Information technology services: Designing a dynamic, trilingual company website; 2) Information technology services: Digital marketing 2) Visit to the specialized exhibition of architecture, materials and systems BAU München, Munich, Germany 11 - 16 January 2021 Results: - Created a dynamic website; - Digital marketing implemented; - Established recognizable brand identity of Inova Top Green; - Improved market presence through online marketing techniques; - Visited BAU Munich International Architecture, Materials and Systems Exhibition, Munich, Germany 11 - 16 January 2021 - Expand networks of contacts with potential customers, distributors, suppliers - Enhanced competitiveness and development opportunities of the company

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