SUPPORT FOR SUSTAINABLE BUSINESS OF DYNAMICA LIFT BY PROVIDING ACCESS TO HIGHLY SPECIALIZED SERVICES OF SERVICES

The project proposal presents the start-up company DYNAMICA LIFT as a developing company in the field of service and repairs of elevators and escalators. The aim of the project proposal is to provide access to business marketing services for new products to create a set of documents that will contribute to the successful launch and initial strengthening of the company and the establishment of the market as a new generation company providing better quality. service in the field. Oriented to users who can afford higher added value. The engaged specialists will share experience and knowledge in the direction of setting the main goals of the current marketing strategy: * selection, development and implementation of the marketing strategy; * correct positioning and imposition on the market of lift dynamics as a company offering services with higher added value to its customers; * survey of consumer attitudes; * defining specific steps * development and implementation of a marketing plan; * strategies and tactics for successful communication with consumers and market launch; * distribution of funds from the marketing budget by types of activities; Activities are planned such as: analysis of competitors in the field, surveys and interviews with target groups. Strategies and tactics for successful communication will give an idea of ​​how to properly position the company as a premium service. The activities include: building a brand image, techniques and techniques for communication, building an advertising strategy for launch, etc. The next steps to help strengthen the business is the vision for the development of the service. Short-term and long-term setting of adequate goals. The measures envisaged for each of the activities are aimed at facilitating the flow of bilateral information in order to make the effect of the consultations as beneficial as possible.

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