Support for sustainable business of a social enterprise Caritas Workshop

During the implementation of this project, 2 main activities will be performed, related to obtaining marketing services and consultations for specific products of the enterprise. For their implementation a specialist with experience in the field of marketing will be hired, with whose support the following activities will be carried out. 1. Development of a marketing strategy and advertising campaign for a new product that the social enterprise plans to launch on the market in the second half of 2021. 2. Development of 1 advertising campaign for 4 existing products from the categories of candles and soaps, which the company produces, but are less known on the market and for which the company wants to increase its sales. Once created, they will be managed and distributed on the social networks Facebook and Instagram, as well as in the online store of the social enterprise for a certain period of time each of them. Through the implementation of these marketing campaigns, we aim to introduce more people to our products - not only those involved in the campaigns, but also the rest of us, as well as to reach new customers. It will also increase the sales of our existing products and start sales of a new planned product of the company. Public awareness of the mission and activities of the Social Enterprise will also increase. All planned activities are aimed at achieving sustainable business of the social enterprise and achieving its financial sustainability and independence.

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