"Increasing the potential of local products and services"

The project is aimed at unlocking the economic potential of the Harmanli area by combining the efforts of the local business to promote the products and services of the municipality, based on the exceptional territorial, climatic, natural and other values. Local products and services are still not very popular. Many of them, although with very good quality characteristics, it is still too hard to be imposed on the market. This reduces their competitiveness and successful implementation on the market. Through the project activities, local businesses will be given the opportunity to analyze their problems and to look for the right ways to increase consumer interest in local products and services. It will take innovative actions for the region to promote local products, goods and services to their approval among consumers as quality market, with excellent peculiarities and unique origin. Permanent cross-sectoral partnerships will be established, which, with an integrated and innovative approach, will create appropriate tools to promote local products, goods and services. An organizational model will be created between local entrepreneurs to attract more consumers, marketing and sale of local products, goods and services. This will track the benefits not only for local businesses and the region as a whole, but will also introduce a new mechanism for quality and territorial identity of local productions. Synergy of experience, structured dialogue, effort, teamwork and stakeholder expertise will lead to a strong, quality, and sustainable identity of local products, goods and services, and has also been successful in foreign markets.

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