"Traditions and Innovations for Promotion of Local Identity"

The project "Traditions and Innovations for Promotion of Local Identity" is a project for joint actions for inter-territorial cooperation, implemented by a partnership between Association "Tundzha Local Action Group " (Lead Partner) and Association " Kotel,Sungurlareand Varbitsa Local Action Group -" (Partner ). The project aims to formulate and implement initiatives to promote the territories of LAG partners based on local traditions and products. To achieve this goal, an integrated package of activities will be implemented, including: conducting research and analysis on the role of local identity in creating an innovative environment for tourism development and promoting the territories of LAG "Tundzha" and LAG "Kotel, Sungurlare and Varbitsa"; creating a network for local identity and development; developing a joint product - two integrated tourism products based on local identity and the potential of the LAG partner territories; conducting a campaign for the promotion of the joint product by organizing and conducting parallel festival events with tourism potential and promoting the traditional material and spiritual culture - "Fair of local traditions, crafts, products and related productions" and "Festival of Ethnicity, Color and Kotel's Carpet "; organizing and conducting an expedition tour with journalists and tour operators; elaboration of a marketing strategy for promotion and development of the LAG territories - partners,on the basis of local identity ; Preparation of a catalog of local traditions and related events, crafts, productions and services.Target groups: local communities from the LAG partner territories, craftsmen and producers of typical local products, cultural institutions and amateurs, tour operators; visitors and tourists, minorities, local informal community leaders.

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