Creative residence Tundzha- marketing and promotion of local heritage with the means of art, folklore and traditions

The implementation of the project "Creative residence" Tundzha - marketing and promotion of local heritage with the means of art, folklore and traditions "provides an opportunity to develop and introduce an innovative creative concept for establishing local identity in the LAG-Tundzha through new, modern forms. This will allow to include new participants in the process of promoting local features, characteristics and specifics, as well as to involve other audiences and users than usual. Thus, the project is expected to indirectly catalyze other local productions and activities, tourist services and attractions, based on the sustainable use of local resources and characteristics of the territory covered by the area of ​​operation of the LAG-Tundzha. The creation and approval of an innovative creative concept "Creative Residence" Tundzha ", based on the heritage of famous authors born in the LAG-Tundzha, as well as the color of the Bulgarian village, will create a new look and image of local features, characteristics and specifics, refracted through the eyes and prism of young artists, new audiences and consumers. This will give a different look at the local products, services and tourist attractions on the territory of the Tundzha LAG, which will inevitably affect their recognition and popularity. The creative interpretation on the local characteristics - the art of world-famous artists from the territory of the Tundzha LAG, as well as the color of the Bulgarian village, allows the local natural, cultural and historical heritage, traditions and values ​​to be placed in the local identity. and in a unique way, reaching directly to other audiences and audiences. Investing in their support, combined with proper marketing, can turn them into wealth and a source of prosperity for local communities.

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