Smart territories - all under one roof: an innovation for creating and promoting unique local products!

This project brings together the efforts and motivation of three Local Initiative Groups from different geographical areas to implement innovative solutions in creating and promoting unique local products. A leading factor in this partnership is the desire of local groups and the available potential of the territories to create a common territorial brand and its promotion through the use of innovative tools. The three regions have a common livelihood related to the production of wine and agricultural products, but at the same time they have a variety of features that distinguish them from products and landmarks typical of local territories and communities. Last but not least, local cultural institutions have the capacity to participate in the presentation of a unique cultural heritage through innovation, which helps to preserve and promote it at the same time. The three LAGs will carry out joint activities contributing to the sustainable development of their local communities. The project activities will help to achieve the objectives of the LLG strategies for CLLD, as well as the RDP 2014-2020. The objectives of the project are related to the presentation of unique local products from the three territories under one roof and as a territorial brand in an innovative way through an interactive platform. The virtual space will be a meeting of all creative suppliers of products, traditional and typical for each territory under a common brand. Smart areas are a popular approach in Europe, but have not been implemented in the rural areas where the project will be implemented. Smart Territories is an innovation for presenting unique local products from different types of suppliers in one place. The results are related to the development of a joint product and online service based on research, brand registration, implementation of a marketing campaign and built capacity during the project implementation.

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