DIGITALIZATION OF LOCAL RESOURCES FOR FISHING TOURISM, AS A BASIS FOR DEVELOPMENT OF TOUR OPERATOR ACTIVITIES IN THE FISHERIES TERRITORY

In addition to the available natural, social and economic resources for the promotion of fishing tourism, as a major industry in the fishing area, it is necessary to organize modern and modern tour operators. This will ensure the transformation of fishing tourism into an economic activity - a real improvement in the condition of small fishing communities. At present, the tour operator activities are not focused on the specifics of fishing tourism, despite the presence of a huge natural resource and a relatively large and well-developed tourist accommodation. The big digital "mastodons" for organizing trips and vacations present the fishing area mainly as a tourist destination for mountain tourism. There is a lack of information on fishing opportunities, descriptions of water bodies, fishponds and other fishing grounds. The additional tourist services that can be provided by the members of the fishing communities are not presented - such as fishing training, preparation of fish dishes, mountain guides, overnight stays near the reservoirs and other services. The focus of the project activities will be on the requirements of tour operators for promotional campaigns, marketing and advertising. A mosaic of several popular science videos will be produced, presenting the fishing communities, the settlements and the cultural and historical landmarks of the fishing territory. They will also reflect the specific services intended for tourists and guests on the territory - interested in fishing. Special attention will be paid to beginner anglers - children and women who are not "dedicated" to fishing and need training with educational video lessons. The complex of these activities will put fishing tourism in VZR on a professional basis and will create opportunities for its transformation into one of the leading economic sectors in the territory.

Comments