Raising the prestige of the products in the Fisheries sector in the Municipality of Pazardzhik

This project proposal is aimed at the SECTOR "CONDUCTING INFORMATION CAMPAIGNS"          The present project has the ambition to carry out regional, advertising campaigns on the territory of the municipality of Pazardjik to enhance the image of aquaculture products. The campaign will be aimed at providing consumers with information on the different aquaculture types typical of the region and the aquaculture species with market potential. At the same time, the information campaign will highlight the grave consequences for nature and society of unwanted catches - poaching for aquaculture.        The message of the Pazardzhik Municipality campaign will be "To include fish and fish products in our balanced and healthy diet and nutrition".        The promotional activities provide the audience with proven utility and high nutritional value of fishery and aquaculture products with the idea of ​​encouraging their consumption. An Advertising Clip, an informational film, a fish guide, flyers, posters, lectures in front of students, and presentation of all activities on social networks are planned.        The project involves conducting various events. There is also a tasting of fishery and aquaculture products to combine information with practice at the end of the campaign.                  The emphasis in the campaign will be to promote fish products with market potential - sturgeons, African catfish, trout and species typical for the region. The listed species have very good or excellent market potential, these species have commercial significance in their cultivation for the Pazardjik region. All of them are farmed in a way that is environmentally friendly. Their presentation will also be accompanied by information on the reduction and stopping of illegal catches and the severe consequences for nature of these activities.

Comments