"Promoting OPTTI for the general public throughout cooperation with electronic media (TV and radio stations) and conducting sociological surveys"

Conducting media-campaigns throughout contracts with radio- and TV operators for promoting OPTTI and communication of the benefits of the projects of the program to the general public. Throughout various types of media products - video- and radio-clips, reportages, interviews etc., will be shown and narrated the OPTTI projects implemented and the effect achieved through their realization. Diverse media channels will be used. Implementation of sociological surveys with different size and scope, aiming to provide up-to-date information for assessment of OPTTI and to improve the process of purposeful planning and efficient spending of public resources for communication activities under the program. The following types of surveys will be implemented for opinion polling: A. Quantitative surveys – implementation of national representative surveys (15+ years) through standardized inquiry face-to-face and sample big enough to allow statistical analysis of specific target groups; B. Qualitative surveys – conducting of focus-groups discussions with participants from specific target groups for approbation of different forms of communication and communication products of the Operational Program, as well as for testing of information and advertising materials: messages, language, font, emotions, audio- and video-clips, logo, slogan, speakers, etc.

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