Activities related to the promotion of OPE in the implementation of the National Communication Strategy 2014-2020 during the period 2017 - 2018

The project aims to ensure the implementation of initiatives, activities and measures for information and publicity of OPE 2014-2020 OPE during the period 2017 - 2018, which are in line with the National Communication Strategy 2014-2020 (NCS). The NCS sets out the strategic communication framework for the 2014-2020 programming period aiming to raise the awareness of target groups for the vision and priorities of the Partnership Agreement, beneficiaries and potential beneficiaries on the opportunities offered by the Community as well as public recognition of the role of the EU in the development of the regions. These goals are achieved by reaching out to different audiences with a wide range of active measures and transparency in the management of operational programs that will enable the process of increasing public confidence. The Annual Action Plans (AAPs), which provide for the execution of all mandatory activities at the level of the Operational Program under Regulation 1303/2013, are developed according to the NCS. The 2014-2020 OPE has an established AAP for 2017. AAP will also be developed in 2018. The communication aims at timely meeting the following identified communication needs of the target groups: informing the general public about the scope and objectives of the program; informing potential beneficiaries, partner organizations and other stakeholders about the funding opportunities that the program provides for the entire programming period with a focus on the procedures in the relevant Indicative Annual Work Program; the formation of environmental consciousness among young citizens of the country as a guarantee of the sustainability of the measures taken.

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