Implementation of innovation in "Denitsa" Ltd.

The project proposal is aimed at increasing the innovation capacity of the company and the focus of the project is aimed at the implementation of an innovative product (service) in one of the four thematic areas of ISIS - namely, "New technologies in creative and recreational industries "within the priority area" Computer and mobile applications and games with an educational, marketing and / or recreational nature ". The innovative service presents an Automatic Selfie Machine - ASM, for generating, processing, distribution, classification and archiving of superimposed images. The proposed project innovation is developed by the candidate, and the company has a filed an application for registration of a utility model for the product. The project will be carried out at an existing business site of the company in Montana (Northwest Region), which falls within the priority thematic areas of ISSS for the region of planning. For the implementation of the innovative product the company has to invest in intangible fixed asset, and the project activity included in element "Investments" (under the state aid regulation "de minimis") is: Development / acquisition of a specialized software, necessary for the implementation of of the innovatice service (the activity will be carried out by purchasing a specialized software - Software platform for Automatic Selfie Machine - ASM - 1 pcs.). The expected project results include: increase of the company's innovation activity in the thematic area of ​​ISSS "New technologies in creative and recreational industries", implementation and marketing of an innovative product (ASM) that will create market advantages (through new features and functionality of the product) and will increase the competitiveness of the company.

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