Innovative product for extreme mountain tourism from Georgiev I Co. Ltd.

Candidate with this project proposal is the big enterprise Georgiev I Co., Ltd. from the city of Pleven, which is specialized in the production of men's suits and casual clothes. The main objective of this project is to create prerequisites for mass production and market realization of the innovative product "Jacket for extreme mountain tourism with dual functionality" of "Georgiev amp; Co." Ltd., both on the Bulgarian and the European and world market. The main characteristics of the Georgiev I Co. Ltd.’ product which in combination form its uniqueness at European level are: dual functionality: a jacket that converts into a sleeping bag; reliable protection and comfort for practitioners of extreme mountain tourism thanks to high-quality materials from which it is made; availability of solar and other features that ensure the life and safety of consumers. The goal of the project will be realized through implementation of activities related to the acquisition of new equipment required for the commercialization of the innovative product (sewing machines and special sewing and ironing equipment). The implementation of the planned activities will ensure achievement of the following results: - Starting mass production of the innovative product "Jacket for extreme mountain tourism with dual functionality" - Diversification of the product portfolio of the company through introduction of a new product for the company in the production; - Entry into a new market niche with high potential for development - production of clothing for mountain and extreme tourism. This project proposal will contribute to enhancing the innovation capacity of the company Georgiev I Co OOD and will increase its competitive advantage on the internal and external markets.

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