Development and introducing of innovation product for competitive advantage of Compass Invest JSC

The project proposal is focused on marketing innovation - a product of "Compass Invest" JSC - financial and educational platform under candidate conceptual development , in cooperation with the Academy of Economics" D.A.Tzenov "- town of Svishtov, assoc. Stoyan Prodanov, author of "Using virtual games and business simulations in distance learning," Third national Conference with international participation on e-learning in higher education". The selected innovation is a novelty on the European and Bulgarian market falls within the priority thematic ISSS field of "New technologies in creative and recreational industries." The innovative product of "Compass Invest" JSC - complex financial education platform fills a particular niche at national and European level. The proposed innovation provides some missing so far, but significant components.In form of game users can not only to simulate the distribution of investment / assets also will be able to enjoy additional features: * Allows for determining the risk profile of a potential investor; * Indicates a comparison of the historical return of different asset classes; * It offers a range of suitable potential investor for products;  * With minimal cost and form of the game increases the financial culture of a wide range of people. The great advantage of the proposed system is precisely the combination of these features in one product. So the platform turns from scholastic learning tool for financial professionals in a tool for creative process whose end result is one more understanding financial markets customers. the proposed innovation has its important place in the niche of financial and training systems. To be able to market to realize innovative product "Compass Invest" JSC needs development and implementation of the following IFA: complex financial and educational platform - 1 piece.

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