Implementation of innovations in Innologica Ltd

The project proposal aims to increase innovation activity of Innologica Ltd in the areas of smart specialization, referred to in the Innovation Strategy for Smart Specialization (ISSS) and at the implementation and commercialization of an innovative product (media monitoring service), which falls within the scope of priority axis "Computer and mobile applications, and games for education, marketing and/or entertainment" in the thematic area ​​"New technologies in creative and recreational industries" of the ISSS and presents a novelty to the world/European market. The proposed project innovation is based on a system for media monitoring, developed by the candiate as a result of the Ramp;D activity of the company, and the candidate has a filed application for registration of a utility model for the system. The project will be implemented in an existing bussiness site of the company in Montana (Nothwest Region), it falls within the priority thematic areas of ISSS for the region and includes the following activities: Acquisition/development of specialized software needed for the implementation of the innovative product (service), and the activity will be executed by the acquisition/development of a Specilized software platform for media monitoring. The project is technically feasible, as for the implementation of the innovative product (service) will be used hardware (servers) – owned by the candidate, and the specialized software planned for acquisition within the project. The main expected project is the implementation of a new for the company innovative product, which will lead to the increased innovation capacity and competitiveness of the applicant.

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