Introduction of innovative women's jacket for extreme tourism and sport by "ARISTON-S"

“ARISTON-S” is a manufacturer of high quality women’s clothes with established brands known both on the Bulgarian and the European market. Since 2015 the company has been developing a strategy for expanding its market position by enriching its product portfolio and reaching a wider range of customers. A part of this strategy is the development of a completely new product both for Bulgarian and European market – new women’s jacket for extreme tourism and sport "AdventureS", combining the latest technologies with the textile industry, while offering convenience and modern design. The product is intended for those ladies who practice various types of extreme tourism and need to ensure their safety and security. "AdventureS” is very suitable in this regard, because it has a built-in newest tracking technology (GPS), allowing to find the user’s location in real time, irrespective of climatic and geographical conditions. This mitigates the risk of losing and falling into difficult situations. In addition, the innovative device is equipped with a solar panel for charging mobile devices, which ensures that the user of "AdventureS" would not lose a connection with the world. The product is thermo-, wind- and waterproof, which provides users with reliable protection from adverse weather conditions. The company intends to introduce the innovative product in its product portfolio and to proceed to its mass production. For this purpose it needs the equipment, which it does not have at the moment. In this regard, the management of “ARISTON-S” OOD sees the programme OPIC as a good opportunity to buy the machines that the company needs for the market realization of the "AdventureS". As a result of the successful implementation of the project, “ARISTON-S” will achieve the following objectives: - mass production of "AdventureS" - diversification of the product portfolio - entering the entirely new market segment and attracting new customers - increased innovation capacity.

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