Implementation of system for integrated platform to promote alternative and extreme tourism and sport

The project proposal is aimed at increasing the innovation activity of "Hounds" Ltd. in the areas of smart specialization, indicated in ISSS and the implementation in the enterprise and marketing of an innovative product (service) - "360% Adrenalin!", based on a System for integrated platform to promote alternative and extreme tourism and sports, falling within the priority axis "Alternative (rural, eco, cultural and festival) and extreme tourism and sport (to stimulate non-seasonal, non-mass, but permanent niche tourism)" of the thematic area "New technologies in creative and recreational industries" of the Innovation strategy for smart specialization (ISSS) and presenta a novelty to the global/European market. The innovation, for which the funding is sought is own development of the candidate, as a result from the Ramp;D activity or the company, its experience in the field of software development platforms for media content, services to customers, as well as, strategies for their positioning, and it is based on a System for integrated platform to promote alternative and extreme tourism and sports. The proposed innovative product combines the creative industries, in which the company operates as an online media representing audio-visual forms and content, as well as the recreation industries, with particular focus on alternative and extreme tourism and sports. The project will be implemented within the existing business establishment of the company in Montana (Northwestern Region) and includes the following activities: Purchase/development of specialized software necessary for the introduction of the innovative product (service). The main expected outcome of the project is the implementation of a new to the enterprise innovative product that will lead to increased innovation capacity and competitiveness of the applicant.

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