„Dzhodi-1”Ltd introduces in its production innovative product - multifunctional jacket Dzhodi

The company “Dzhodi-1” Ltd. is established in 2010 in Sliven with main activity – production of trousers. “Dzhodi-1” Ltd. started work as a subcontractor for Bulgarian companies that fulfill orders for big international companies. Today the company exports 70% of its production to the European market (Germany, Italy and France) and just 30% on the national market. What indicates the company’s dynamic development since its creation is the growth in revenues which equals 28 times as compared to 2010.”Dzhodi-1”Ltd’s main clients are international companies such as “C and A”, “Guess”, “Esprit” and “Peek and Cloppenburg”, which are recognized quality symbols. As an experienced manufacturer of high quality clothing, a necessary requirement for the company to be competitive in its field is to be well acquainted with the leading market trends and the existing demand, where in recent years have seen significant demand for specialized equipment for all kinds of tourism. This project proposal will allow the company to diversify its production and to enter an entirely new market segment - clothing for alternative tourism through its multifunctional jacket Dzhodi which is the subject of the present project proposal. With a view to the practical implementation of the developed idea the company needs to buy appropriate technologically advanced production equipment and to develop market research for positioning of the target markets. The implementation of the activities envisaged in this project proposal will lead to the following results: - diversification of the product portfolio; - increased innovation and institutional capacity; -market distribution of the multifunctional jacket Dzhodi. The overall effect of the investment will ensure the successful development of “Dzhodi-1”Ltd. on the European and global market building on the existing reputation with innovative and creative solutions.

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