Introduction of innovations in BIO FRESH LTD.

BIO FRESH LTD. is a company for the manufacture of cosmetic products, created in 2000. The company is launching numerous series of cosmetic products on the market currently offered under the brand Biofresh which exceeds 450 products. Our best selling products are based on specific Bulgarian ingredients as the company invests considerable resources in the development of innovation in this area. For realization of this multifaceted productioning BIO FRESH LTD has its own manufacturing base in an area of more than 20 acres and developed distribution network both in Bulgaria and abroad. Planned activities under the project include the introduction of product innovation by means of the acquisition of new equipment for the production of innovative product and its market realization – multi-dimensional beauty hair product with Bulgarian rose oil and stem cells, which is our own design of Biofresh. In multifaceted beauty product is intended to be placed several innovative ingredients: PHYTOCELLTEC ARGAN-extract stem cells from argan, ROSE COMPLEX TOTAL RECOVERY-a combination of rose oil, rose water, BULGARIAN ROSE BIOLIQUEFIED (extract of Bulgarian rose), obtained through a patented technology – MOLECULAR-based enzyme BIOLIQUEFACTION ® TECHNOLOGY. The project is a part of the priority thematic areas, derived on the basis of regional specialization down in ISIS, namely "healthy lifestyle and biotechnology". Investments in the project are related to the diversification of the production economic entity with products which have not been produced to date in the business object, the consequence of planned activities in the new factory of the company to produce innovative hair dye. Not only activities for the acquisition of new equipment , leading to the marketing of the innovative product, but appropriate measures are provided for publicity and awareness according to the rules of Annex XII to Regulation (EC) No 1303/2013.

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