DEVELOPMENT OF AN INTERACTIVE SYSTEM OF DEVICES FOR TARGETED MULTIMEDIA ADVERTISING OF EDUCATIONAL AND ENTERTAINMENT CHARACTER THROUGH FEEDBACK FROM THE AUDIENCE

Already for 12years Market Trend has been providing marketing solutions and communication strategies for business development with numerous successful projects on the international markets of Romania,Serbia,Macedonia,Ukraine,Greece.The company is a representative office of CITY College,The International Faculty University of Sheffield.As a result of the accumulated experience by the company is also the development-subject of this project–an Interactive system of devices for targeted educational multimedia advertising of educational and entertainment character through feedback from the audience with a focus on the modern advertising industry.Through the foreseen activities and industrial research,a new innovative product will be developed that falls within the priority area of Computer and mobile applications and games of educational,marketing and/or entertainment character from the thematic area of ISIS-New Technologies in Creative and Recreational Industries and corresponds to the objectives of Priority Axis1 Technological Development and Innovations to synchronize the efforts in the sphere of economic development,scientific research and innovations and strengthen the relationship between science and business.The purpose of the innovative development is to create a system of devices for audience response monitoring to provide the advertisers with the ability to receive and evaluate multiple features of their potential users and to provide the right information to them,as well as to provide an opportunity for sales and the related information.What distinguishes the innovative system is the wide range of monitoring capabilities: modules to determine the mood of recognized persons,facial features detection,gesture recognition,module correlation–recognized persons.On the basis of the comparative analysis we can clearly state that the innovative interactive system represents a novelty on the global and European market and outperforms the available alternative solutions.

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