Innova

FRICTION CODE LTD. is a innovative company that successfully operates on the EU market. In 2017 the latter started looking for opportunities to develop a new product, Innova Transformative Product for Kids and Parents after having performed a market study (more than 20 million potential customers in the EU alone) and having discovered a lack for a good design for such a cross-product among the existing competitors. The design of the innovative product is due to be developed that falls within the scope of Creative and Recreational Industries New Technologies Topic under the Bulgarian Smart Specialization Strategy adopted by the Council of Ministers on 3 November 2015, and more specifically by elaborating innovative design via developing an innovative structural model. The Innova Project stipulates the establishment of market advantages for FRICTION CODE LTD. by creating the right conditions to sell a new product, Innova Transformative Product for Kids and Parents, the features of which are novel on the EU market and are superior compared to all existing competitors. Work packages associated with product development and subsequent prototype implementation, as the process will be assisted by a reputable partner with industrial tasks execution proven track records – the Sofia University St. Kliment Ohridski, the expertise of which will contribute to the elaboration fo a balanced, functional, safe and adaptive product. Innovation development assets will be acquired and services associated with innovation development will be rendered, as well as IP protection and ERDF dissemination services. The Innova Project completion will enhance the FRICTION CODE LTD. innovation capacity and competitiveness by expanding its product range and subsequently its EU customer base.

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