Increase production capacity and enhance the export potential of " Roo Brands " Ltd.

Company "Roo Brands 'Ltd. is the successor of established in 2012." Kurabiynitsa Ltd.' main activity is the production of durable pastries. The range of products offered includes bio energy desserts (ie. 'Bars') and organic cookies with different sizes and flavors. The company's products are all about a healthy lifestyle and are determined relatively new for Bulgarian and international market. The share of revenues for 2014. customers outside the country amounted to 31%, and the countries in which "Roo Brands" Ltd. exports its products are the Netherlands, Denmark, Italy, Finland, Canada, United Arab Emirates. As part of the implementation of our marketing strategy each year participate in several major exhibitions, which make contacts with many companies around the world. As a result of active business we manage to get many orders, but now deny most of them due to insufficient capacity, caused by number of inefficient parts in the manufacturing process. As for the bars, there have sufficient capacity of the line itself for the production, but there are areas in the preparation of the raw material and in the generation of the final product - bars packaged in a box, where manufacturing facilities do not match the capability of the line, and the desire and commercial real opportunity to increase the amount of production. The company's management determines the small capacity, resource efficient and optimized production processes and the lack of a rich assortment as a major constraint to expand and strengthen the export potential of the company. This project is linked to addressing these constraints and plans to be implemented the following activities as a measure to increase the competitiveness of the company: 1 / Action to improve production processes. 2 / Action to diversify the range 2 / Action for the implementation of new technologies to improve resource efficiency and effectiveness in the production process.

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