Increasing Yota OOD’ production capacity and export potential

Yota OOD is wire products manufacturing enterprise well established in the Bulgarian market. The biggest challenge faced by the company is the sustainability and expansion of its market position in a globalized competition and dynamically changing market. The performed analysis of company’s activities highlights: lack of sufficient production capacity in meetng the required market volumes; limited opportunities in expanding the offered range of products while entering new market niches; higher production costs for conducting flexible price policy and resource sustainability. The limitations with respect to the above-mentioned issues necessitate for implementation of the following activities, subject to this project proposal: 1. Activities to improve production processes through investments in: - Production machine for fence meshes with standard and enhanced strength – for capacity increase in production section for standard braded mesh. - Automatic hydraulic press – for overcome the low capacity and inefficient production of bending the panels through optimization by automatic adjustment of dimensions. 2. Activities to diversify the product/service range of the Company through investments in Production machine for fence meshes with standard and enhanced strength having the production option for new range of enhanced strenght fence meshes. 3. Activities to implement new technologies for resource efficiency and effectiveness in the production process through investments in Automatic installation for powder dyeing of fence panels. The purpose is to implement “Clean technologies” and high-technology solutions reducing the negative environmental impact and contributing to a more productive and responsible resource utilization. The implementation of the present project proposal will lead to increase Yota OOD competitiveness and will guarantee its sustainable presence in domestic and international markets.

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