IMPROVEMENT AND INCREASING OF THE PRODUCTION CAPACITY OF BODY COLOR LTD. AIMING TO ACHIEVE SUSTAINABLE AND COMPETITIVE DEVELOPMENT OF THE ENTERPRISE

Company "BODY COLOUR" Ltd. was founded in 1995 with the main goal to produce refinishing and vehicles repairing products (paints, varnishes, primers, putty, hardeners and thinners) and is currently one of the market leaders of the auto refinish products in Bulgaria. Its activity is realized in its own production base in the city of Sofia, situated on a field with total area of 850 square meters. In view of the constantly increasing competition, mostly on the external market in this specific production sector, with this investment project the company plans to realize investments in a new, environmentally friendly and energy efficient production of vehicle refinishing paints and products based on organic solvents (Solvent born). For this purpose, will be opened a new factory (new business object) in the city of Plovdiv, Rogosh village, in which will be implemented into operation the new high-tech equipment: "Automated line for clean production of pigment pastes" and lifting equipment for the needs of the new production baza. The project proposal directly corresponds to the following eligible under the Guidelines for Applicants activities "Improving production processes" and "Introduction of new technologies to improve resource efficiency and effectiveness in the production process." The realization of the planned purchase of equipment will have long term positive effect on the competitiveness of the company and will substantially contribute to the consolidation of existing and winning new market positions in countries like Russia, Ukraine, Georgia, Armenia, Kazakhstan, India and others. Buying a new production line technology is a prerequisite for timely response to increasing demands in terms of relevance and quality of the market of paints based on organic solvents in non-EU countries, niche product, which constitutes a major proportion of the volume of export revenues of the company in last several years.

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