Introduction of new production equipment - a key factor to create new competitive advantages and market development of "Rubella Beauty " JSC

"Rubella Beauty" AD is a leading Bulgarian cosmetics company with more than 20 years experience in production and marketing of hygienic and cosmetic products. In the last 10 years "Rubella Beauty» JSC has steadily expanded its market share and is occupying key positions both on the domestic and international markets. Over the past four years "Rubella Beauty» JSC oriented substantially its sales to Western European market in the form of sale, as well as own brands and production under foreign brand for leading European and World stores. "Rubella Beauty» JSC is the only Bulgarian cosmetics company that provides a complete technological cycle in the production of toothpaste and cream products. The company is a permanent partner of world-renowned companies - suppliers of quality raw materials for the cosmetic and hygiene industry as Quest, Haarman amp; Reimer GmbH, Degussa, Lowenstein and others. With the implementation of this project we aim at increasing our competitiveness in the sector in the long term. For this purpose we must expand its production by automating the pattern of the production cycle, purchase and introduce into operation an automatic horizontal machine with stepwise Movement completion of multicomponent products and automatic horizontal machine with stepwise motion for production and filling in sachets of cosmetic products. The main project activities are: improvement of production processes and implementation of new technologies to improve resource efficiency and efficacy in the production process. Successful realization of the project will contribute to increasing production capacity and increased productivity, reduced costs of unit production and ensure a high quality product range. This will have an overall effect on the company's activities are reflected in increased competitiveness and better export items and higher financial performance.

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