Improving the production capacity of Estrelle EAD

The current project proposal aims at the acquisition of technologically innovative software allowing complex analysis and extraction of information from various ongoing or previously recorded video streams. Completely new high-tech hardware infrastructure will be purchased and developed for the project implementation, which will host the software and thus support the optimization of the production processes and ensure the continuity of the sustainable services. The main project objectives are the increase of the export potential and production capacity of the company by expanding the range of services offered by Estrelle EAD with services aimed at identifying and extracting specific information from a variety of video sources under constant video monitoring. The project implementation will allow Estrella EAD to offer IT services associated with automatic monitoring of television content. Currently this service is offered on the Bulgarian market in vestigial form, through the analysis of TV content by human factor. With the implementation of a competitive IT service platform the service can be offered in an automated and much more precise variation. The customers of this type of service would be all major advertisers in Bulgaria and abroad, because it will enable them to make an accurate analysis of the distribution and effectiveness of their media budgets. Several market studies show a sharp increase in the efficiency of the marketing budgets after the implementation of quality automated IT service related to analysis of video content, which creates prerequisites for guaranteed and successful implementation of the service in Bulgaria.

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