Promoting/ Recognition of Bulgaria as a successful investment destination

The project aims to stimulate the attraction of investments in key Bulgarian sectors with high development potential by providing institutional support to BIA in order to improve the business environment and positioning Bulgaria as known and preferred destination for investments, including upgrade of results achieved by projects implemented during the previous programming period and particularly the activities under Contract № BG161PO003-4.1.01-0001-C0001 "Promoting the Advantages of Investing in Bulgaria" implemented with the financial support of Operational Programme "Development of the Competitiveness of the Bulgarian Economy" 2007 – 2013. Within the framework of the project there are envisaged an update of the medium-term marketing program as well as a development of a detailed strategic action plan aiming to attract foreign investments from target sectors and countries. On the basis of these updated documents promotional campaigns and investment events / activities will be planned, organized and carried out abroad in order to attract investors. Therefore modern formats have been selected for holding events that can guarantee at greater extent the implementation of proactive investment marketing in order to promote Bulgaria as a successful investment destination: international forums in the USA, Europe, Asia; investment events (roadshow) in the USA, Europe and Asia; participation and presentation of Bulgaria in international investment events abroad (investment forums), which are recognized as the undoubted communication channel. To ensure the promotional campaigns there are envisaged development of information, promotion and advertising materials and multimedia products. With the implementation of the project it is expected to achieve a positive effect on the development of sustainable favorable business environment and competitiveness of the Bulgarian economy, and recognition of Bulgaria as a successful investment destination as well.

Comments