Development, strengthening and internationalization of Cluster "Festivals in Bulgaria"

Cluster Festivals in Bulgaria Ltd. focuses thematic on the provision of specialized services in the field of event management, festival tourism and the accompanying services. The cluster is at an early stage of development and brings together organizations from the fields of tourism, information activities, marketing, the publishing and film industry. The cluster includes private and non-governmental actors, future enlargement plans are geared towards attracting members from the public sector as well. The main objective of the project proposal is to support the development and increase the capacity and cooperation of Cluster Festivals in Bulgaria Ltd. as a factor enhancing competitiveness and business development. Specific project objectives are: - Building and supporting the organizational and administrative strengthening of Cluster Festivals in Bulgaria by creating an administrative body and increasing the administrative and management capacity. - Creating cooperation, collaboration and internationalization of Cluster Festivals in Bulgaria through activities to support cluster development and promote cluster marketing. The objectives of the project will be achieved through a series of activities, including capacity building activities and promotion of cluster marketing. An administrative body of the cluster will be set up and a series of measures will be implemented to attract new members and promote cluster services and products. Through the implementation of the project, Cluster Festivals in Bulgaria will contribute to enhancing the degree of integration and cooperation of local companies towards the maximum utilization of their capacity to develop competitive business products and services and to promote the active presence on the regional, national and foreign markets.

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