Increasing the capacity of SMEs from tourism sector via provision of support for establishment and functioning of Destination Management Organizations (DMOs)

Tourist zoning in the country aims at filling the gap in the management and marketing of destinations between the local and the national level; pool resources and coordinate action among stakeholders to develop a more competitive tourism product on the global market; reaching potential markets; presenting and imposing on the national and external markets area-specific products and services and attracting new market segments. SMEs in the tourism sector need support to strengthen their exit and enforcement capacities within regional, national and international markets. The target groups of the project are SMEs in the field of tourism, associations and business associations, which are related to the implementation of activities and the provision of services for business support and improvement of the business environment in the field of tourism. The overall objective of the project proposal is to increase the competitiveness of small and medium-sized enterprises for sustainable tourism development through institutional support of OTC and SMEs in individual tourist areas. Expected results: -Developed and functioning 9 OTC; - 9 offices for the 9 OATPs built, equipped and functioning; - Strategic documents developed for the development of tourist regions - 22 (one Methodology for organizing the work of all OATPs, one program for development of the capacity of OUTP, 9 marketing surveys and surveys of the tourist flow; 9 marketing strategies, one for each OTC; one communication plan and one selection criteria among SMEs and their associations for participation in international tourism fairs and exhibitions.) - Participation of SMEs in international exchanges, tourist events and exhibitions, B2B meetings, forums, etc. - Production and delivery up to 180 000 brochures - Delivery of up to 18 000 branded USB sticks - Production of 27 promotion video clips

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