Implementation and marketing of entrepreneurial idea

“Animind” 21 Ltd. is a newly established company, specialized in interdisciplinary research and development based on IT and software programming. One of the strongest challenges in front of the company, as well for many small businesses in Bulgaria, is the lack of financing. Nearly 90% of the micro-companies in the country fail to realize and develop their ideas, leaving them on a paper only. Moreover, another problematic characteristic and a major challenge in front of the entrepreneurial development in Bulgaria is the fact that almost half of the newly established companies operate in the wholesale and retail sale trade sector, which is mainly dependent on the economical changes and environment. The share of newly founded businesses operating in sectors with higher added value is drastically low. To be able to face all these challenges and successfully realize its entrepreneurial idea (service) – research and development of algorithms in the field of artificial intelligence and in particular computer vision that are to be integrated in different types of devices (user, industrial, medicine etc.), the company needs to overcome all the existing limits and difficulties prior to its development. The applicant cannot realize its entrepreneurial idea, because it does not have the necessary qualified stuff to fufill such activities on its own. Apart form the qualified experince and expertise, the company needs longterm tangible and intangible assets, web page and an office, all these necessary for the realization of the idea. A market survey is also needed for the establishing of the idea on the market and its realization in short term. The planned investments will allow the applicant to successfully position and launch a service, which will generate high added value. To overcome all the mentioned issues, the project includes the following eligible activities: 1. Activity for realization of an entrepreneurial idea on the market 2 Visulisation of the project.

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