Encouraging entrepreneurship

Software Holding Bulgaria Ltd. is registered in 2018 in order to develop an entrepreneurial idea: creating a web-based application for integrating a button for international phone calls into the HTML code of the websites. The implementation of the current idea will be executed by a competent team within 18 months. The main purpose of the application is to help the website owners to monetize their traffic of visitors by turning them into actual clients. The application itself will give the command and will be in the form of a symbol that will stay on the website of a given organization and will look like a telephone headset, which will remind the user that in case he needs help he will be able to immediately contact an operator and immediately receive an answer on the given subject of interest. This is a way to win clients, not allowing them to visit other websites and look for similar products. This will increase the vitality of local web businesses increasing their competitiveness on the international market. The implementation of the developed application will be mostly done amongst the countries of the Balkan Peninsula – Greece, Bulgaria, Romania. The activities on the project foresee the following: performing an activity for market implementation of an entrepreneurial idea (the activity will be performed by hiring qualified personnel – 4 people, buying DMA – 3 pieces, software, marketing plan and participation in an exhibition to present the entrepreneurial idea) and realization of an activity for visualizing the project. The expected results are: releasing the application on the market, creating sustainable workplaces; increasing the market realization of the company. Furthermore, an ecological effect will be achieved on a global scale by the realization of the entrepreneurial idea through using the internet trading, which will lead to lowering the impact on the environment via the usage of the virtual space by the final customers.

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