Start-up of production of films, TV shows and video products by Lacheza TV Ltd.

Lachezara TV Ltd is a start-up company, established by Adriana Petrova in October 2017 to develop own production of films, TV shows, advertisements and other video productions. In order to implement its plans, the company plans to carry out the following activities under the project: 1) Market implementation of the entrepreneurial idea to start-up own production of films, TV shows, advertisements and video products, by purchasing new studio equipment - 1 pc, single-channel HD/SD video and graphics station for storing video content -1 pc, desktop workstations – 3 pcs, mobile workstation – 1 pc, a UPS – 1 pc, renting of 2 work premises, website development and employment of qualified staff of 5 people, including a person with permanent disabilities. 2) Project visualization The company envisages to ensure sustainable employment for the 4 persons hired under the project for at least 6 months after the end of the project. The implementation of the project will enable the entrepreneur Adriana Petrova to start and successfully develop her own business in one of the priority sectors for the creation of new enterprises according to NSESMEs 2014-2020, namely the production of films and TV shows. The university education and the long-term professional experience of the entrepreneur in the television industry, combined with the envisaged purchase of modern equipment and the recruitment of highly qualified staff will ensure the successful launch and development of the planned business, providing a strong guarantee for growth of sales and the profitability of the operation, thus ensuring the sustainability of the entrepreneurial venture in the long run. Apart from the above-mentioned basic economic result, the project activities will also have an accompanying environmental and social effects stemming from the specifics of the planned video production and the envisaged sustainable employment of a part of the hired personnel.

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