Promotion of "Goodrock" Ltd. towards sustainable development and competitiveness through the creation of new services and products with high added value in the field of engineering design

"Goodrock" Ltd. is a newly established company since 2018 with main activity engineering design of facilities with basic code of economic activity NACE 2008: 71.12. The company's ambition is to develop and successfully compete with other companies in the market by designing and creating new advanced engineering facilities that, on the one hand, have significant potential for sustainable development in view of their uniqueness and on the other hand are entirely market-oriented. In this connection, the company decided to launch a climbing facility design. Currently, this type of engineering activity is poorly represented on the Bulgarian and European markets, and the interest of clients in such facilities is significant, which is a prerequisite for a successful market realization after the completion of the current project and the subsequent expansion of the capacity of the newly established company. Thus formulated the purpose of. "Goudrok" Ltd requires the formation of a team with high qualification and experience in the sphere of pre-idea idea. The members of the team that will participate are well-established specialists with extensive technical and applied experience, which ensures the successful implementation of the planned project activities and achieving the final result - creating a product with high added value and market potential aimed at reducing the impact on enhancing resource efficiency, creating opportunities for social integration and a sustainable social effect for society. The successful realization of the entrepreneurial idea of the project envisages the purchase of specialized high-tech equipment and service, linked to the development of a marketing strategy. The overall product design can be systematized as a concept that brings together all modern opportunities in the field of new technologies in creative and recreational industries from the Innovation Strategy for Smart Specialization.

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