Improving production capacity of A PLUS FILMS Ltd.

A PLUS FILMS Ltd. started its activity by operating cinemas and providing post-production processing services for feature movies. In the recent years, the company develops its activity to a complex communication service for corporations, NGOs and cinema studios, consisting of: -media monitoring - collecting the information content for the specific client in the media space -analysis of the current image of the client through analysis of the media content-strengths and weaknesses of the image -defining the desired changes of the image -creating video content in the form of PR films to promote the newly built image, and in the case of clients-movie studios-creating trailers and other video materials for the forthcoming films based on an analysis of the advertising content of similar productions -presenting the films to different target audiences - external to the client or in the case of large corporations and NGOs-their staff with the aim forming a corporate culture The company faces a major difficulty-lack of equipment for shooting, full capacity of outdated equipment for installation and projection of the created PR content. In support of the main economic activity under NACE 63.99 "Other information services not elsewhere classified",under this project will be implemented: -Activity for improvement of the production capacity by investing in a professional equipment for video shooting and installation, improving the making process of PR and advertisement video content. -Activity for improvement of the production capacity by investing in a System for projecting the created PR and advertisement video content, improving the process of arranging PR events for external and internal target groups for the specific client. Through the following project, the candidate will improve its production capacity and increase its competitiveness, which will result in expanding its positions on the European market for the provision of a complex communication service.

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