Improving the competitiveness of Selebra Ltd.

Selebra Ltd. is one of the leading textile companies in the Bulgarian market. The main activity of the company is the production of women's clothing - coats, shirts, jackets, trousers, skirts, shirts, dresses, tunics and the product range covers global companies in a higher price range. The company's products have an established image of world and European quality and creative design. The level of technology park is also essential for the quality of the production process and the products, so the company traditionally invests part of its profits in new production machines. However, part of the workflows are still performed with older generation machines, with prerequisites for slowing down the workflow and lack of sufficient production capacity, which in more busy periods creates prerequisites for disruption of production and impedes the rapid implementation of bigger orders and attracting new customers. These negative factors limit the opportunities for market development and growth of the company, which necessitates the introduction of new high-tech equipment in the production. The planned activities of the project are aimed at the purchase and introduction into the production of new equipment, which is used at different stages of the work process and which will ensure a successful presence on national and foreign markets by increasing the volume of production, optimizing the production process, achieving higher productivity, improving the quality of the products offered. Part of the new equipment planned for the purchase is using modern, innovative technology, which will lead to the introduction of a new manufacturing process, innovative not only for the enterprise but also for the local territory. The main activities are: 1. Activity to improve production processes by investing in fixed assets, introducing leading technology solutions to improve resource efficiency and efficiency 2. Information and publicity activity.

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