Increasing Zarena AD's Energy and Production Efficiency

Zarena AD is a leading Bulgarian company for production of leather handbags and haberdashery The main problems facing the management of the company can be summarized as follows: • High energy intensity of production as a result of outdated machinery and technology • Low productivity, which do not allow development of production capacity of the company Zarena AD seeks to build and maintain its image as a socially responsible company and pursuing a policy aimed at reducing energy consumption and increasing energy efficiency. Consequently, the activities of this project proposal target at environmental sustainability of the company, and reduction of the negative impact on the environment through: • Investment in new energy-efficient high-performance machines and specialized equipment in order to implement the energy saving measures recommended in an energy efficiency investigation report : cutting machines, technological line for fusing of details, technological line for sewing bags. • Consulting services needed for: Introduction and certification of energy management system in accordance with ISO 50001, automated system for monitoring energy consumption, and performing an energy audit ( investigation of Zarena AD’s energy efficiency ). The implementation of the project activities will significantly improve the competitiveness of the company in the following areas: • Improving resource efficiency - reducing the energy costs, and the materials cost due technological waste and obsolete products, which will allow to reduce the product overall cost, and offer a flexible pricing policy • Improving market position – the increased production capacity of the new equipment will enable the company to raise supply series, and thereby expand its market share and well as improving the market positions.

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