Enhancing the energy efficiency and improving the competitiveness of DEJA Advertising Agency Ltd

The main activities of DEJA Advertising Agency Ltd. are three – notebooks and print materials production and providing ad souvenir delivery and brand design. The printing of the notebook’s bodies is done by the company, but the production of hard covers is made by a subcontractor, which results in high service costs. The project involves purchasing a new technological line to close the notebook production cycle. To produce all print materials, the company uses a polygraph knife trimmer which is obsolete, and a new modern one is needed, more energy efficient and more productive. The asset which is planned to be purchased as part of the project will be fast, will ensure product uniformity and can only be operated by one person. The services related to brand printing on ad souvenirs is done independently, with the exception of the engraving, which is assigned to a subcontractor; due to this, DEJA Advertising Agency Ltd. needs a laser engraving machine to close the operational cycle. In addition, the machine used by the subcontractor is obsolete and consumes lots of energy, therefore, the purchasing of the new one will reduce energy intensity. Under Element B, “Services”, DEJA Advertising Agency Ltd. plans to use consulting services to introduce and certify an energy management system under the requirements of standard BSS EN ISO 50001. This activity will contribute to improving the energy balance, enhancing efficiency and achieving competitive advantage through lower energy costs. As a result of the project, more resource-efficient and environmentally-processes will be applied, there will be energy savings of 36.1%, and the product capacity and quality will be improved, which will result in attracting new clients. Thus the project investment will ensure the sustainable development and growth of DEJA Advertising Agency Ltd..

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