Improving the resource efficiency of IVAN TODOROV 98 with the introduction of pilot process innovation for resource efficiency.

Company "IVAN TODOROV 98" was established in 1998. The main direction in which it develops is advertising and publishing, design and production of advertising and printed materials. Part of the production currently produced is light inscriptions included in the company's outdoor advertising. The company has always been an enterprise with high competitiveness, and to continue its leadership, it identifies the need to expand capacity, increase resource efficiency in the production of light inscriptions by reducing inputs and preventing waste generation. That is why the company has focused its efforts on applying new technological solutions / processes in the production of light inscriptions. The developed concept of the company is innovative and pilot for the Bulgarian market. The innovative process is related to the application of new modern technologies and new practices in the individual production operations, which are still not used by Bulgarian companies. The implementation of the new technological solution is a prerequisite for the successful marketing of the final product, guaranteeing better quality parameters and realization of an environmentally friendly production process, leading to reduction of raw materials consumption and more efficient waste management, reduction of the harmful emissions and protection of the environment as a whole. For the successful implementation of the innovative process, it is necessary to purchase new high-tech equipment. In this connection, there is an activity for acquiring a UV printer 1 and Digital Catherine 1 in order to put into practice the new method of making light inscriptions. The project also envisages activities aimed at multiplying the results by presenting a wide audience of companies producing a similar type of product, the technological pilot for Bulgaria a solution that is fully applicable to their deployment as well.

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